Pharmaceutical companies are extending their Voice of the Patient projects to include social media: comments on web forums, surveys, Twitter, and more.
The goal of the proof of concept ordered by one particular pharmaceutical company in Spain was to: ” Collect and analyze the voice of the patient, both quantitatively and qualitatively, from the channels where it is expressed”, including social networks like web forums, Facebook, Twitter, and other systems.
For the pharma industry, it is essential to listen and understand the feedback that their current and potential customers communicate through various means and touchpoints.
Web forums, for instance, gather millions of posts, and function as a meeting point for patients where support, experiences, and wisdom are shared with peers, family members, and friends.
Online fertility forums have built communities and safe spaces where people can share knowledge and advice.
They offer rich data and provide access to a wealth of patients’ experiences.
Nevertheless, these online spaces force researchers to rethink established ethical principles of privacy and anonymity. The project complied with privacy principles, regulations used by each forum, and ethical standards that guarantee the anonymization of users.
The solution was hoped to automatically convert the insights obtained into concrete recommendations, taking into account each of the Organization’s communication and sales channels.
The goals of the Proof of Concept
-Identify and prioritize the needs and desires of patients.
-Detect adverse drug reactions beyond the usual drug safety systems.
-Evaluate new concepts, ideas, and solutions.
-Customize products, services, accessories, and features to meet the needs of patients.
Area of practice: FERTILITY TREATMENTS