Predictive Analytics

Game Theory in Healthcare Tendering

Game Theory in Healthcare Tendering

In healthcare tendering, game theory principles are often applied to predict the winning price at a tendering opportunity. In our practice at price-based tendering, we more often than not gather evidence that human decision-making is not governed by rationality. Bidders play very often against their own benefit.

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Tendering Strategy in the Healthcare Industry

Tendering Strategy in the Healthcare Industry

Sales through tenders in healthcare are becoming a vital element in the strategy of manufacturers. Healthcare tenders affect purchases of medical supplies and equipment, purchases of medicines (especially for non-patent pharmaceuticals), and services. Healthcare...

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