Predictive Analytics
Predicting future events
Predictive analytics looks at patterns in data to make predictions about future events based on current and historical data.
Customer Analytics
We can leverage both structured and unstructured data to tap into valuable customer insights, new ways of marketing products and services, and entirely new business lines that can lead to:
Sales Optimization:
- Find new leads
- Close more leads
- Task automation
- Predictive models for sales
- Customer loyalty (prescribers and buyers).
- Churn Reduction.
- Lifetime value segmentation.
- Recommenders: the products that are sold together.
- Measure and optimize the profitability of marketing campaigns.
Demand Forecast
To predict the total demand of a given product in each market. How many opportunities will happen in the next year (or quarter) for a given product? How many will we win? How much will we sell? At which price?
Revenue and Margin Forecast
To predict and optimize revenue and margins and expand the discovery of new business opportunities
Price Forecast
Price forecast is the prediction of the winning price at tendering opportunities..
Price Elasticity of Demand
Price products to anticipate demand.
For best pricing, managers use Konpik’s simulator of price elasticity of demand that helps them price products to anticipate the margin increases.
When the price of medicines rises, does the amount demanded fall? And when the price falls, does the demand rise?
The law of supply and demand is arguably one of the most solid tenets of microeconomics. It states that, all other things being equal, when the price of goods increases, the market demand decreases, and when the price drops, demand rises.
Price elasticity of demand (PED) quantifies how price changes affect the number of goods sold.
Go to Konplik’s microsite on Price-Elasticity
Shortages-driven Forecast
Leverage shortages intelligence to capture the patterns of market behavior to predict the best market strategy.
People Analytics
People analytics is often called talent analytics or HR analytics. Mostly, gathering and assessing people-analytics leads to better decision-making through statistics, machine learning, and NLP.
Ready to leverage unstructured data?
About Us
Konplik Health™ makes the most of cutting edge technologies including proprietary software and innovative self-developed data processing tools and algorithms to extract value from unstructured data in healthcare. Konplik Health™ will help you discover new purposeful and actionable sources of revenue
Contact Info
Wilmington, DE 19801
+1 302 319 9645
Recent Posts
New microsite: Voice of the Patient
We just released a new microsite for the voice of the patient at https://konplik.health/voice-of-the-patient/ It includes a video showcasing the experience of a European pharmaceutical company that created a project aimed at collecting and analyzing the voice of women...