COLLECT AND ANALYZE THE VOICE OF THE PATIENT
LISTENING TO PATIENTS HAS BECOME A RICH SOURCE OF REAL-WORLD DATA FOR THE PHARMACEUTICAL INDUSTRY
VIDEO: CASE STUDY
Analyzing the Voice of the Patient in Pharma
A European pharmaceutical company created a project aimed at collecting and analyzing the voice of women, who share their experiences about assisted reproductive treatments on internet forums.
For the pharma industry, it is essential to listen and understand the feedback that their current and potential customers communicate through various means and touchpoints.
Web forums, for instance, gather millions of posts, and function as a meeting point for patients where support, experiences, and wisdom are shared with peers, family members, and friends.
A dashboard gathers the mentions of brands and their products. It has sections for stock alerts, adverse effects, and drug sharing alerts.
Evidence continues to grow that shows adverse reactions to medicines are a common source of illness, disability, and even death.
That is why pharmaceutical brands are extending their Voice of the Patient initiatives toward a new territory of unsolicited and unstructured content: comments on surveys, call center verbatims, Twitter, etc.
OUR POSTS ON VOICE OF THE PATIENT
We just released a new microsite for the voice of the patient at https://konplik.health/voice-of-the-patient/ It includes a video showcasing the experience of a European pharmaceutical company that created a project aimed at collecting and analyzing the voice of women...
Recognizing drug mentions in Social Media. This blog post includes a description of the participation in BioCreative tasks for the joint research team by Konplik Health and HULAT research group from Universidad Carlos III de Madrid.
Pharmaceutical companies are extending their Voice of the Patient projects to include social media: comments on web forums, surveys, Twitter, and more. The goal of the proof of concept ordered by one particular pharmaceutical company in Spain was to: " Collect and...