Ebook: NLP for Marketing Intelligence in Healthcare

Health and pharma companies have a good opportunity to leverage unstructured information. Text-based sources can be used to identify the costs of medical treatments, their efficiency (cost, benefits, and risks), references to drugs, side effects, patient experience, and more.

Marketing departments of pharma companies are among those who have the most to gain from analyzing text-based sources. This unstructured data can be processed to:

• Uncover facts or opinions about drug properties, side effects, or interactions with other drugs
• Compare drugs or treatments with those of competitor.
• Analyze the reputations of the company, the brand, and their products and trigger reputation alarms.
• Discover the most common demands for information.
• Automatize compliance checking.
• Assess and improve adherence.
• Leverage drug shortages.
• Detect prescription medication sharing.