For best pricing, managers use Konpik’s simulator of price elasticity of demand that helps them price products to anticipate the margin increases. SOLUTIONS MADE POSSIBLE BY KONPLIK’S PRICE-ELASTICITY SIMULATOR 1. Intense cross-price elasticity analysis In the real...
Eduardo Valencia
Case Study (video): Voice of the Patient for Pharma
Pharmaceutical companies are extending their Voice of the Patient projects to include social media: comments on web forums, surveys, Twitter, and more. The goal of the proof of concept ordered by one particular pharmaceutical company in Spain was to: " Collect and...
Price Prediction in Healthcare Tendering
Predicting the final price of an auction has become an increasingly important area of business improvement for healthcare providers. Manufacturers can obtain a large profit by using previously predicted prices. At Konplik Health, we have over 6 years of experience...
Game Theory in Healthcare Tendering
In healthcare tendering, game theory principles are often applied to predict the winning price at a tendering opportunity. In our practice at price-based tendering, we more often than not gather evidence that human decision-making is not governed by rationality. Bidders play very often against their own benefit.
Tendering Strategy in the Healthcare Industry
Sales through tenders in healthcare are becoming a vital element in the strategy of manufacturers. Healthcare tenders affect purchases of medical supplies and equipment, purchases of medicines (especially for non-patent pharmaceuticals), and services. Healthcare...
Pharmacovigilance. Konplik’s Platform in Action
Although there is a protocol that requires any identified Adverse Drug Reactions (ADRs) to be disclosed to the authorities, only 5–20% of them are reported. Fortunately, discussions regarding drugs, symptoms, conditions, and diseases can be analyzed to learn more...
Web Scraping and NLP in Healthcare
NLP projects in healthcare are often dependent on Internet-based public sources such as the world wide web. These projects usually begin by extracting data from a variety of websites. We call this process “web scraping” (or “web harvesting”). While users can handle...
Ebook: NLP for Marketing Intelligence in Healthcare
Health and pharma companies have a good opportunity to leverage unstructured information. Text-based sources can be used to identify the costs of medical treatments, their efficiency (cost, benefits, and risks), references to drugs, side effects, patient experience,...
Resources for Tagging Adverse Drug Reactions
Documents in the health domain show specific vocabulary and linguistic structure. If you take a look at clinical Records or Electronic Health Records (EHR), you will see that it is also made up of unstructured data (that is, free text). This free text contains weird...
Case Study: Voice of the Patient for Pharma
Pharmaceutical companies are extending their Voice of the Patient projects to include social media: comments on web forums, surveys, Twitter, and more. The goal of the proof of concept ordered by one particular pharmaceutical company in Spain was to: " Collect and...